The artist operates in the indy pop genre, with a 100k+ listener base.
We developed a strategy and selected several themes for TikTok videos.
Already after 3 weeks, the artist's audience grew, and more than 150 people have published their TikToks with the song.
.png)
The artist was mostly known in Asia, with 113K listeners on Spotify. Promotion was done through advertising on Instagram and YouTube, but the audience growth was minimal.
In less than 3 weeks from the start of our campaign, the artist received more than 15 thousand new listeners on Spotify, coming from all over the globe.
We'd also happened to create an organic trend, where people would publishing their own videos with Shye's track.
Based on the artist's musical style, we chose trendy video themes on TikTok, such as dark, hollow and quite places and landscapes with sad vibe. We also added subtitles to every video so the music sticks to the viewer's mind.
.svg)
.svg)
.svg)
