Mister Monj is a local house / dancehall DJ, who was mostly unknown on Social media platforms.
He reached out to us to help him grow the younger part of his audience worldwide.
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Before Mister Monj started working with us, he had almost zero presence on TikTok. Together with the artist we’ve decided to launch a 400 video campaign, since he wanted to test our platform.
After only one month of publishing videos to TikTok, one of the videos reached recommendations and was viewed 9.4 million times. Other videos also shown great stats, and collected more than 600 thousand views. As a result, we’ve reached 10 million views on hashtag #mistermonj in less than a month.
It was artist’s idea to use beach and summer theme across the published videos, so we’ve focused on the surfing videos, which often get lots of attention on Tiktok. This category was a perfect fit for the artist’s track, “Fall into the sky”, which resulted in a massive amount of views.
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