Marshal Mallo, a musician in the Opium Rap genre, approached us with the task of creating a trend in TikTok for his new track Kill La Kill.
We developed a strategy to match the Rage Rap trend and created visuals inspired by designer Rick Owens.
After one month of work, we saw the track's popularity skyrocket. The hashtag gained over 33 million views and the number of listens on various streaming platforms, including Spotify, increased significantly.
.png)
We launched the campaign simultaneously with the release of "Kill La Kill" and started "from scratch".
The artist was actively posting videos to TikTok from his account, but was not too happy with the result. We started working with the artist at the Standard tariff, using the hashtag #popiumswag.
We created 400 videos in 30 days, which gathered over 33 million views on TikTok.
After only a month of working together, the artist managed to achieve an impressive growth in figures on several streaming platforms, both on local market and abroad.
As a result of testing several creatives, we decided to focus on the #rickowens category - the avant-garde clothing designer so adored by members of the Western Opium Rap scene.
Users from all over the world participated in the trend by making videos with the artist's sound, and actively commented on all the material in more than ten languages, boosting the organic trend.
.svg)
.svg)
.svg)
